And has been for about 6 yrs ! Don't believe me than read this from the Google Webmasters Blog : http://googlewebmastercentral.blogspot.co.uk/2011/06/beyond-pagerank-graduating-to.html Read it ? If you don't believe it, you will be chasing shadows, and your site/forum/ blog will never hit the top of organic searches. So if PR is dead what does that actually mean. Well it means that if you are paying an SEO company, or expert to increase your PR, you might as well go outside and give the money to a homeless person, it will do more good. Well that means SEO companies are dead then ? Yep it does, unless they can write you original authoritative content, or get you backlinks ( anchored) in reliable content, in niche, and in quantity, give some more money to that homeless person. Since 2009 Google has been on a mission to clean up the net, Panda and Penguin were major parts in that process, first they got rid of the backlink farms, and the companies that promised you a top spot in Google for certain keywords. Next they got rid of PR10 backlinks from sites that have nothing to do with yours, giving you juice, now you have to get links from in niche sources for the links to have any weight. Then they introduced authorship, this is linked to Google plus, if you have Google plus account and have set up the alerts properly, you should get an alert everytime someone mentions your name, or your site on the net, Google uses this authorship to rate your reliability, it assumes that the more people are talking about you ( or your site) the more reliable it is, which in a way is true, no-one recommends a rubbish product.. do they. So what you need to do, to climb those organic search pages is produce reliable, well written authoritative content, that other sites will want to tell their members about. Simple really. Oh and Promotion Forums,.... Dead too !