Why Article Marketing Is Worth Doing

Most local business owners don’t realize how utterly invisible their business is to the vast army of web surfers out there. You can have the most beautiful, elaborate and informative website in your entire niche, but if your potential readers and customers don’t know it is there it’s not of much value.

So at least half (and probably more) of your online resource allocation (time and money) should be spent promoting your website, blog, and social networking profiles. Let people know you exist and the chances are pretty good your online investment will start to pay dividends.

A lot of online promotional techniques take a good deal of time. For example, participating in conversations on Facebook can help you build a lot of contacts, but it can also take a lot of time.

At the other end of the spectrum, running an online advertising campaign – Google Adwords Pay Per Click for example – can cost a ton of money – often with questionable results unless you really know what you’re doing.

(Read the rest of the post here: http://www.linknet-promotions.com/blog/uncategorized/why-article-marketing-is-worth-doing )

 

Very helpful! Those who are trying to advertise a company with low success via internet could really use this information.
And you're right, no matter how nice of a website you have, you must know how to get traffic to it.