I remember about a year ago, my community was going through some trouble, so then I saw that one of my competitors launched a $100 posting contest, that didn't worry me too much because I had money available to me as well, and plus, we had a lot more members than them. So after a day of pondering, I went ahead and did the same because I knew they were doing it to try to attract my members to their community - which didn't work out too well for them because their contest ended up dieing off and mine went ahead with full throttle. So, has anyone ever been in this situation? Where a competition runs a contest and you go ahead and do the same because you were already planning one? How did it work out?