(I already posted this on another forum, but considering Brandon has obviously done rebranding here, additional perspectives would be welcome. ) In the next few weeks, I plan on launching a blog frontpage alongside my forum to act as an area for music news and certain things that won't fit or can't be placed on the forum. This brings up the issue, however, that my site name (The Voice Internet Radio) doesn't make much sense as the name of the blog, especially considering the content related to the station will be kept to the forum (whereas the blog will have more of an orientation on music news, music in tech, audio/video, etc.). As such, I've been considering rebranding the site to something more friendly toward the site, while the radio station and station-specific areas of the forum would keep the Voice "brand." My question is this: have you ever considered rebranding your site, or did you actually go through with it? If so, what was your experience? Any significant challenges, benefits, etc.? Are you ultimately glad that you made the change?