I have a mate who works for an SEO company in London, and they employ quite a few people, so being the cheeky git I am, I asked him to take a look at my forum and give me some tips on improving the SEO. To be fair I didn't give him admin rights, or access to the actual workings of the forum. This is the conversation we had : Chat conversation start 14 April 22:06 Tom .. can you help me improve the SEO on my forum... James reckons you're an expert on it ! 14 April 23:16 Probably - I can take a quick look at the weekend if you like? Yes please 19 April 15:25 what's the site address? 19 April 17:22 www.manutdlounge.com 19 April 18:29 Just had a quick look at it - the main thing at the moment is that it's an extremely weak domain, by which I mean that because so few and such small sites have linked to it externally it is difficult for Google to establish any trust signals (I can only see links from modelrailforum.com, theadminzone.com, footballtransfertavern.com and soccersweep.com).* The other thing that could strengthen your domain in Google's eyes is people searching for your site then clicking through to it, but both of these factors basically rely on you having built reputation outside of SEO first. The other major thing you could look at is your <title> & <h1> tag copy. If we split search into branded (i.e. people looking for your site in particular) and unbranded (e.g. people looking for an unspecified man utd forum), your title tag copy (e.g. "Man Utd Lounge" on the homepage) doesn't work well for either. This is because your site is too weak to compete with major news articles mentioning both manchester united and the word "lounge", and because it doesn't contain any keywords that might expose it to less competitive search terms (e.g. Unofficial Man Utd Community Forum) - though you might struggle to rank for even the latter with your current domain strength. Lastly you might want to look at creating a sitemap at some point, but that's a low effort, low impact job. Also, FYI, I notice you've been making use of meta keywords tags - the prevailing opinion is that these don't do anything anymore. And that was it, now I know he was doing it as a favour, but he hasn't really told me anything I don't know already. What would expect from an SEO company if you were to employ one, they are hardly likely to build backlinks for you, or write informed reliable copy, so just what do they actually do !?