Why would people use PPC? i thought it was good idea at first until it hit me that PPC isn't something that will help us but instead hurt us since we would be loosing money and not gaining to help us, why would google offer something like this called adwords, or other PPCs? i can't see how people can do this? we are struggling to get people to click on our site and stay long enough to either sign up or click on an ad. so i ask everyone who sees this, why use PPC if you loose money and you don't have anything to gain from it but traffic? traffic isn't making money besides show that you can have people coming to your site and either looking around and leaving or maybe signing up or joining a newsletter.... so leave your feelings on this subject and why you would use it.