Thoughts on Ian Schenkel on the Art of Private Labeling

Hi everyone,

I just read an interview discussing private labeling with an experienced food‑industry entrepreneur and engineer.

The piece talks about how private labeling can help brands enter markets without owning manufacturing, how it shifts focus toward branding and customer experience, and why it’s become an important strategy for both startups and established companies.

Ian Schenkel of Newport Beach also emphasizes balancing quality with production efficiency. What do you all think are the biggest pros and cons of private labeling for new brands versus building your own manufacturing from scratch?

 

thanks in advance for any help