How Do You Choose the Right Brand Design Agency for a Growing Business?

Hello everyone.

I am in the process of refining my company’s visual identity and am considering hiring a professional brand design agency.

There are many options available; some focus on strategy, others on visuals, and many promise full service solutions.

For those who have gone through this process, what criteria did you use to evaluate agencies? What red flags should I watch out for?

Is it better to choose a smaller boutique agency or a larger firm with broader capabilities?

I would appreciate any tips, experiences, or recommendations to help me make the best decision.

 

thanks in advance for any help