I know this may seem like an odd question, but hear me out... As a user of a lot of forums, I *never* click advertisements or AdSense links, no matter how relevant or interesting they may be to me. I just never do, and I know a lot of people are exactly the same way. Yet I hear stories of forums that generate £££ of revenue through these methods, and I don't quite understand how. Are these genuine clicks or just bots? Do people find subtle ways to get people to click? Unfortunately I can't find out for myself because my forum violates AdSense T&C's (they won't allow sex and suicide discussions), which is a damn shame because it was going to be my main source of revenue. I'm actually quite stuck right now because I'm completely new to administration and have no idea what the alternatives are.