Finding Impressions Per Ad Size Via Google DFP with Responsive

Discussion in 'Monetization Techniques' started by BamaStangGuy, Nov 11, 2014.

  1. BamaStangGuy

    BamaStangGuy Administrator

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    I have set up Google DFP responsive ads using this method: https://support.google.com/dfp_premium/answer/3423562?hl=en

    Right now I have an ad unti that will show the following ads based on size:

    var mappingTop = googletag.sizeMapping().
    addSize([990, 200], [970, 90]).
    addSize([748, 200], [728, 90]).
    addSize([488, 200], [468, 60]).
    addSize([320, 200], [320, 50]).
    build();

    So there are 4 possible ad sizes that can show based on the widths defined in the first array. What I am looking for is how to get stats on each of those four ad sizes so that I can better report to advertisers what kind of inventory I have for each?

    For example, how do I determine how many mobile ads I am serving at the 320x50 ad size? I am looking around Google DFP and not seeing this. I can see how many total impressions that ad unit is showing, but can not break it down by size.
     
  2. woodysfj40

    woodysfj40 Regular Member

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    I assume your first competitive line is AdX or AdSense....you should be able to view stats for each ad size for that ad placement to get the total requests versus those matched (and assume those not-matched passed to your next Network or Direct line item)

    I run separate ad names in AdX to individually track each, rather than their new "one tag, multiple size" setup.

    ie: my XF call for ad_member_view_below_avatar_180 had 629k requests over 30 days and only 13k matched...the balanced were filled by the competiting Network, then passed into the ad_member_view_below_avatar_180_rem tag.

    NOTE: unique tag name, ie T1, T2, T3, rem, etc. T1 is the only one that see's 100% opportunity.
     
    Last edited: Nov 11, 2014
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  3. woodysfj40

    woodysfj40 Regular Member

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    Your AdX/AdSense Inventory options will include:

    ad_above_top_breadcrumb_320
    ad_above_top_breadcrumb_320rem
    ad_above_top_breadcrumb_468
    ad_above_top_breadcrumb_468rem
    ad_above_top_breadcrumb_728T1
    ad_above_top_breadcrumb_728T2
    ad_above_top_breadcrumb_728rem
    ad_above_top_breadcrumb_970
    ad_above_top_breadcrumb_970rem
     
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  4. Andy R

    Andy R Lurker Administrator Admin Talk Staff

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    I think you need to go to New Query then select Ad Unit and below that select Unit Size. That should give you an overview of how many ads of each size are showing.
     
  5. Andy R

    Andy R Lurker Administrator Admin Talk Staff

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    Brent, I think the system described above might limit your earning potential. For example, if you have the system set to show a 970x90 on a large screen then the auction is going to leave out demand for 728x90. The 728x90 is part of the IAB Universal Ad Package along with 300x250 & 160x600. That means there is much more demand for these three sizes than all others since more advertisers have creatives for them. I belive you can setup your ads above to show multiple sizes based on the screen size so the large screens would pull from the 970x90 & 728x90 pool. If you design your mobile layout right you might also be able to set your small screens to include a 300x250 or a 320x50. Same goes for a 468x60 or a 300x250. It obviously has to be an ad position where they would both fit but the rectangle is going to get way more clicks than the small banner.
     
  6. woodysfj40

    woodysfj40 Regular Member

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    Additionally, there is no reason to not include a 970x250, 970x90, 728x90 and 468x60...may as well allow the highest paying ad serve.

    I've been experimenting with this in my ATF 728 positions and DO occasionally see a 468 ad served from AdX...ie: it won the bid price.

    I'm also testing 300x50 and 320x50 competitions for mobile, and am seeing a LOT of 300x50 ads served. Allowing both makes the most financial sense. I also plan to test 300x100 versus 300x250 for mobile (and might toss 300x75 in there too...what the heck...)
     

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