Other than through ad networks like Google AdWords, where (if anywhere) do you advertise? Blogs? Other forums? How does this direct privately-managed advertising work for you?
My main form of advertising/promotion is through youtube videos. If I want a little extra traffic, I'll blast out some videos to about 8 video hosting sites. I think it works out pretty good.
I'm looking into advertising with Facebook. Otherwise I don't have any real advertising. I do have links from the majority of umpiring related blogs I've found Including one in Norway I found linking to me from reading my analytics. I thought that was cool.
Newspapers Radio Pass out business cards & flyers Wear t-shirts with ads Use bumper stickers and magnets on vehicles Sponsor local events and activities Trade brochures and links exchanges with other businesses if it benefits both of us Give away cards with special coupons Word of mouth etc.