New FTC Regulations

Nick · Dec 6, 2009

The new Federal Trade Commission regulations have been put into effect as of December 1st.

What this means is that you’ve got to be able to prove (and back up) any claims you make.
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But now, no longer can you say, about a weight loss product, for example, “Lose 20 pounds in 2 weeks!” just because one of your customers did. Now, any claims you make have to be representative of the average experience of the user, not the exceptional ones. And you can’t just cover your butt with a “results not typical” disclaimer, either – the FTC has deemed that “disclaimers did not adequately reduce the communication that the experiences depicted are generally representative.” In English, that means that even if you say that results are not typical in small print, it doesn’t change the fact that you’re giving the impression in the big giant headline that everyone could lose 20 pounds in 2 weeks.
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Heard of the New FTC Regulations? You Absolutely Must Read This! | Johncow.com

FTC Publishes Final Guides Governing Endorsements, Testimonials

New FTC Regulations

Nick Regular Member

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New FTC Regulations

Nick Regular Member

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